independent study

Voice of the Decision Maker

A study by Prof. Dr. Jan-Paul Lüdtke and Prof. Dr. Michael Fretschner, MBR

What really drives decision-makers when choosing, buying, and scaling B2B e-commerce systems?

This exclusive qualitative study reveals how leaders across manufacturing, wholesale, and retail approach digital commerce – from system selection to expansion. Covering both B2B and complex B2C environments, it highlights what decision-makers truly need.

What you’ll learn:
  • How executives evaluate and select headless commerce platforms
  • Key pain points in scaling digital commerce
  • What the ideal e-commerce system of the near future looks like

What is truly relevant for future-proof e-commerce systems

 

System characteristics of future-proof e-commerce

What participants of the study say

“When someone presses the order button and clicks, [...] he then must not wait 15 or 20 seconds until he gets his order confirmation. It simply has to be there within a second or less.“

Anonymous Person
Senior Manager E-Commerce B2B Wholesale

“Extension? I think it's less about the extension, it's more about creating a headless ecommerce environment. And so that the front-end experience is completely disconnected from the backend.”

Anonymous Person
Global Head of E-Commerce B2B2C Enterprise