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How HABA migrated from hybris to Emporix in just 4 months

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About HABA

SIZE

> 2000 employees

INDUSTRY

Toys & furniture

BUSINESSMODEL

D2C, B2B

PARTNER

Medienwerft

Project Highlights

multi-site-language

MVP delivered within four months

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Hypercare phase was just two weeks

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New features up to ten times faster

Emporix has been a game-changer for HABA. Their composable commerce platform allowed us to overcome the limitations of our legacy system, enabling seamless scalability and faster innovation. The collaboration with Emporix and Medienwerft was exceptional, delivering a future-proof solution that aligns perfectly with our strategic goals. We’re now equipped to drive forward with confidence, knowing our digital infrastructure can evolve with us.

Franziska_Heerlein_HABA
Franziska Heerlein Digital Solutions Product Owner at HABA
Challenge

Navigating the Complexities of a Legacy System

HABA, an iconic brand in family-oriented products, was grappling with the limitations of its legacy e-commerce system. Despite a prior move to the cloud, the platform suffered from performance issues during high-traffic events, frequent and time-consuming updates, and a growing complexity that hindered innovation. With HABA's strategic shift towards B2B, the need for a more robust, flexible, and unified digital platform became critical.

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Solution

Empowering Digital Transformation with Lean Commerce

To meet its evolving needs, HABA partnered with Medienwerft and Emporix. Adopting Medienwerft’s "lean commerce" approach, HABA embraced Emporix's API-first, microservices-based platform. This approach minimized complexity, increased operational efficiency, and enabled significant cost savings.

The platform promised:

  • Seamless Scalability: Handling peak loads efficiently, ensuring fast load times even during high-traffic periods.
  • Developer-Friendly Environment: Well-documented and easy to integrate, allowing HABA’s developers to focus on innovation rather than maintenance.
  • Unified Operations: Enabling the consolidation of HABA’s B2C and B2B operations onto a single platform, fostering synergies and reducing operational complexity.
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Journey

From Proof of Concept to Full Implementation

The transformation journey began with a rapid Proof of Concept (PoC), executed in collaboration with HABA's long-time partner, Medienwerft. Within just two weeks, the PoC showcased the power of Emporix by replicating HABA’s front-end seamlessly, connecting it to the Emporix backend. This success cemented HABA’s decision to proceed with Emporix.

Despite the challenges of internal restructuring and tight deadlines, the project moved swiftly. By decoupling the existing SAP Commerce Cloud platform and introducing microservices, the team was able to transition HABA to a true composable commerce environment. The collaborative approach between HABA, Medienwerft, and Emporix ensured that the Minimum Viable Product (MVP) was delivered within a tight four-month timeframe.

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Results

A Future-Proof Digital Platform

The successful implementation of Emporix resulted in immediate and significant improvements

Performance Enhancement

Performance Enhancement

HABA’s new platform now handles traffic spikes effortlessly, providing a reliable and fast user experience.

Agility and Innovation

Agility and Innovation

With the flexibility of Emporix’s microservices architecture, HABA can now deploy updates and new features rapidly, without the risks associated with traditional system migrations.

Strategic Alignment

Cost Efficiency

The lean commerce approach significantly reduced the resources required for updates and maintenance, resulting in cost savings

Looking Ahead

Sustained Growth and Continuous Innovation

With HABA Play successfully launched, the company is now focused on migrating its B2B platforms—HABA Pro and HABA Reseller—to the new Emporix platform. The lean commerce principles, combined with Emporix’s composable architecture, empower HABA to explore new technologies, refine its digital strategy, and maintain its market leadership.

A Strategic Partnership for Long-Term Success

HABA’s replatforming project with Emporix and Medienwerft exemplifies how a lean, technology-driven approach can overcome significant challenges. By embracing Emporix’s composable commerce architecture, HABA not only solved its immediate challenges but also positioned itself for sustained growth and innovation, all while achieving greater efficiency and cost savings.

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