Emporix - News & Blog

A partnership for the future of B2C Commerce

Written by Sebastian Lauk | Oct 8, 2024 8:45:00 AM

Digitalization has been radically changing the business world for some time now. The increasing dynamism and speed at which technologies and innovations are developing is presenting companies with even greater challenges today. Customer expectations are skyrocketing and in order to remain competitive, companies must be able to react much more flexibly and dynamically to current situations and changes. This is where the new partnership between Emporix and viu comes in.Emporix brings its innovative Commerce Orchestration Platform to this partnership, which helps companies to efficiently manage and automate complex commerce processes. On the other side is viu AG, a Swiss pioneer of the digital age. Its focus is on developing strong front ends and designing intuitive and personalized customer experiences that are particularly user-friendly. The declared goal: to accompany customers through the digital transformation and achieve measurable success - from increased conversion to optimized traffic and tracking.

What makes this partnership so special is the perfect complementarity of both areas of expertise. While Emporix lays the technological foundations for a modern, scalable commerce architecture with its platform, viu ensures outstanding user experiences that impress with its know-how in the areas of customer centricity and customer experience.

Who is VIU AG?

viu is much more than just a digital agency. It is a pioneer of digital innovation in Switzerland and sets new standards in the digital age. With its deep understanding of customer centricity and a clear focus on creating intuitive customer experiences, viu helps companies to not only overcome the challenges of digital transformation, but to actively shape them. Special attention is paid to user-friendliness - Ease of Use is the key to simplifying processes and removing obstacles for users.

VIU AG's mission is clear: to inspire, support and guide companies through the digital transformation. viu develops solutions that not only impress with their design, but also deliver measurable successes such as increased conversion rates, improved traffic and optimized tracking.

 

Why this partnership is interesting for companies

The collaboration between Emporix and viu could prove to be groundbreaking for companies looking for a holistic solution for their digital commerce processes. Both companies bring different but perfectly aligned strengths that together offer unbeatable added value. The result? Companies that take advantage of this partnership benefit from an end-to-end solution that makes both front-end and back-end processes efficient, scalable and user-friendly. While Emporix solves the technological challenges in the background, viu ensures that the user interfaces are appealing, intuitive and powerful. Together, they offer companies the opportunity to optimize their digital commerce processes from the ground up while creating an outstanding customer experience.

The key benefits at a glance

  • Seamless integration: viu's front-end expertise and Emporix's back-end orchestration ensure optimal processes.
  • Automation: Emporix automates manual and error-prone processes, saving time and costs.
  • Scalability: The solutions grow with the company and adapt to new markets or product lines.
  • Optimal customer experience: viu designs user-friendly experiences that lead to higher satisfaction and more sales.
  • Optimized conversion and traffic: Focus on user experience and ease of use leads to more conversions and traffic.

 

Three exemplary use cases

  1. Increasing conversion and improving the customer experience
    An excellent customer experience starts with an intuitive design and seamless user experience. viu designs frontends that guide the user clearly and efficiently through the purchase process. At the same time, Emporix ensures that back-end processes run smoothly, resulting in faster order processing and ultimately higher customer satisfaction.

  2. Optimization of omnichannel processes
    Companies that serve multiple sales channels - whether online, via mobile apps or physical stores - can benefit from the flexible architecture of the Emporix platform. It makes it possible to centrally control and orchestrate all channels. viu develops the appropriate front ends that offer a consistent and convincing user experience on all devices. This enables companies to increase their reach and sales across different channels.

  3. Storyblok seamlessly integrated
    The integration of Storyblok as a headless CMS provides companies with a particularly flexible solution for managing their content. It allows content to be quickly adapted and maintained without technical barriers hindering the workflow. Emporix provides support as a technology partner to seamlessly integrate this implementation into existing systems.

Want to learn more about the benefits of this partnership or find out how your organization can benefit?

Let's have a chat!