For the go-to-market of our digital commerce platform, we are looking for a Director Marketing with a comprehensive understanding of marketing and sales, hands-on experience in implementing strategic marketing initiatives for B2B SaaS ventures, and the will and commitment to take responsibility for new customers acquisition and demand generation across multiple channels.
This is a rare opportunity to join a growth-stage startup in the software industry on management level with a broad responsibility to make a daily tangible impact.
We are looking for experience with a start-up mentality.
Tasks
- Drive positioning, segmentation & messaging
- Lead go-to-market activities
- Own and manage the marketing budget as well as CAC
- Build and manage a growing marketing team
- Optimize and improve Emporix’s online presence
- Create and manage a content marketing calendar
- Manage the content creation and delivery of high quality blogs, ebooks, whitepapers, customer testimonials, case studies, nurture email campaigns, video scripts, website copy and more
- Work collaboratively with cross-fuctional team to execute the content plan
- Manage our marketing & sales automation infrastructure
- Create prospect onboarding and nurture programs
- Manage PR agencies and build relationship to press media
- Manage our inbound lead generation process with SEO, social media, landing pages, AdWords, industry directories, etc.
- Continuously explore new lead generation channels and optimize conversion rates
- Manage co-marketing initiatives with partners
- Initiate, organize and execute web seminars and other joint communication
- Organise participation in trade shows, online conferences, associations, etc.
Qualification
- 5-7 years of proven marketing strategy and marketing leadership experience
- Experienced in marketing B2B SaaS
- Experience in high growth environments
- Degree in marketing or business administration and relevant experience
- You know Hubspot inside-out
- Fluent in business English, German is a plus
Mindset
- You can think yourself into complex topics around software solutions and communicate them in a simple and tangible way
- Decisive and self-motivated attitude
- Hands-on mentality
- Ability to manage a team
- Excellent writing, editing, and communication skills
- A creative and strategic mind with keen attention to detail
- An ability to use data to inform decision making and execution
Our working environment
- A high degree of autonomy and freedom in your decision making
- Opportunity to design and implement your marketing strategy
- Opportunity to create a team around you to build an outstanding marketing function
- Work with an innovative and experienced sales and management team
- Participation in our Employee Stock Option Program (ESOP)
- Flexibility to work from home or in one of our offices
Apply now