Today, there is significant promise in the e-commerce market for grocers. As sales rise and more customers turn to buying fresh foods and packaged products online, grocery ecommerce software has become a necessity in order to stand out.
In fact, e-grocery is already on its way to surpass 20% of the overall grocery market by 2025, more than doubling its current share.
From implementing the right technology to improving the digital customer experience, here’s everything you need to know to create a successful online grocery business.
The customer-centric approach is taking over in online grocery shopping and general online retail. That means brands have to deliver a cohesive and unified experience across a number of devices and platforms, allowing customers to engage and shop on their own terms. However, many retailers, especially grocers, can’t reinvent the wheel every time consumer preferences change and new technologies become available.
That’s where technologies like headless commerce, microservices, APIs and cloud adoption come into play. Each of these four technologies work together to develop scalable, adaptable solutions that feed into the idea of a universal service model.
In grocery ecommerce, the online experience matters, and it all starts with your technology. Here are 4 key technologies to consider.
These four technologies are the future of agile grocery ecommerce platform. They allow retailers to access customers through any digital touch-point and enable businesses to get going quickly with rapid development and continuous deployment.
Once grocers have the software solution in place, they also need to adapt to the online customer experience.
From selecting a particular cut of meat at the deli counter, to weighing out the perfect portion of hand-picked fruit or vegetables, grocery shopping is a sensory experience that consumers get very selective about.
One of the toughest challenges facing grocers in the modern era of digital commerce is taking the in-store experience and adapting it online.
For regular retailers, the transition to e-commerce can be fairly straightforward: all you need is a website, a standard payment system and a courier solution. For grocers, however, the transition is far more complicated, requiring the four modern technologies mentioned above in order to retain control and offer the same level of choice and experience to online customers as they do in-store. In order to achieve this:
In addition to a pricing and substitution system, it’s important to consider all aspects of the end-user experience. What else do you need to consider? What do you need to offer for a better online grocery shopping experience? What do customers expect? How will they add items to their cart? What does that look like?
When shopping from clothing or technology stores, customers typically have on average between one and three products in their shopping cart. For grocery solutions, those same customers will typically have 15-25 products in their cart. This is why not all e-commerce platforms support the grocery business. It’s important to keep in mind that you need to make sure your shopping cart can cope with a large number and variety of products.
Grocery customers will also often place similar or even identical products in their cart each week––all from their standard list. Therefore, it is essential that customers are offered a simple “reorder” functionality that enables them to instantly add past items into their card such as which cuts of meat they want or what color bananas they like. This reduces the time a customer is required to shop, ultimately improving customer satisfaction.
When you’re building your online shopping cart for your store, there are some key factors to consider to improve (yours and) the customers’ shopping experience. Here are the top 3 for a frictionless checkout.
Grocery customers often buy the same staple products each week. ‘Order from your last order’ allows them to put select items from a previous order in the cart in just one click.
Maintaining a shopping list allows customers to save their favorite items onto a virtual shopping list. Then, they can either place them into the cart one at a time or even in all at once. Their preferences, such as green bananas or a middle cut of beef, are also stored on the shopping list so they always get exactly what they want.
For customers who regularly shop for the same items every week, you can set up a subscription. This allows customers to set up a weekly delivery of the same items on a day and time that suits them without returning to the website each week.
Watch the video below and take a look at advanced options for shopping cart functionality.
Today’s online grocery environment gives grocers an opportunity to engage and delight shoppers in a new way. With the right technology including order management and features, grocery stores can bridge both online and offline shopping journeys for their customers.
To learn more about how you can run a successful online grocery store and deliver a modern shopping experience with the right technology, click here or get in touch with us here.